Real World Cross-media: Medco and Prinova Case Study
Dyson admitted the transition to a new platform has not been an easy exercise, but he is confident that there will be enormous benefits to the way Medco handles its internal and external communications across multiple channels when the workflow system is eventually rolled out across the entire enterprise.
The two-day InterACT! cross-media event has attracted more than 350 marketing and ad agency execs, and the printers that serve them.
InterACT! is the first educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies organized by InfoTrends and North American Publishing Company (NAPCO) being held Aug 10-11, 2010 in Rosemont, IL.