Real-life Pitfalls and How to Avoid Them
Through actual experiences over the years, Barry Blumenfield, CEO of BMI Fulfillment Services, says he's learned of some common fulfillment pitfalls to avoid. He recently shared some tips on how to build a better back-end system:
- When producing a new business reply envelope or card, submit a proof to the postal service for approval before going to press.
- Always notify all involved parties (telephone service bureau, fulfillment house, etc.) of new source codes and offers before the ad or mailing drops.
- Assumptions are the bane of the client/fulfillment house relationship. Don't assume suppliers understand your intentions. Rather, treat every new project or request as if you are dealing with a brand new supplier.
- Test the fulfillment process continually. Place orders by phone, mail, fax and e-mail. Track delivery time. Then, return the products for refund, reshipment and exchange, and make sure all transactions are processed properly.
Reach Blumenfield at (203) 663-6012, or by e-mail at firstname.lastname@example.org.