Rank on Featured Snippets With 3 Easy Tips
Want to go to Position 0 in the SERPs and be an SEO hero?
Google is always in a state of flux. These days, SEO experts aren’t as concerned with Position 1 in the rankings as they are with Position 0. And to further demonstrate how bewildering Google can be at times, you can get into Position 0 without even being in Position 1.
It’s a paradox alright, but one that’s like gold dust to you if you can hack the system. In essence, a featured snippet is placed at the very top of a search result — before Position 1. It’s a result that, according to Google themselves, is possible because Google “programmatically detects pages that answer the user’s question, and displays a top result as a featured snippet in the search results.”
A featured snippet includes your page’s URL, as well as your page title and a snippet of the content that answers a particular search query.
Sound great? Let’s take a look at how to rank on featured snippets the (remarkably) easy way.
1. Target Deep Questions With In-Depth Answers
You need to understand that not all niches should be ranking for featured snippets. Since a featured snippet is a response to a frequently asked question, your niche should be one that has a need for strong answers to FAQs. According to a study, the most popular industries/markets that return featured snippets include:
This is because people are regularly asking questions about these industries. Once you know that your niche uses terms that often need clarifying, such as “what does an angel investor do?,” you can then start planning which questions you should answer that are relevant to your brand, content, and audience.
The featured snippet saves people time. Instead of wading through a load of content, they can check your answer in your featured snippet and get the information they need. Referring back to our “what does an angel investor do?” question, you should be able to answer it clearly and compellingly in just a few sentences to have a chance of it ranking on featured snippets.
When thinking of a complex question that needs answering, you should carry out your usual keyword research — but you should be searching for question keywords. Here are some examples:
- How can I save money on a budget?
- What is SEO?
- What is investing?
- How much should I spend on Facebook advertising?
Once you’ve settled on a question, you need to then produce in-depth content that over-delivers on the value front. Moreover, to stand a chance of ranking on Position 0, your content must be better than everyone else’s.
One last tip: The more obscure your questions are, the better chance you have of outranking the competition.
2. Make Sure Your Answers Are Explicit
If Google is to rank you on featured snippets, it must be able to scan your content and find your answer(s) easily. This will help it decide if it’s the best answer that deserves to be in the featured snippet or not.
Your readers should be able to quickly scan your content so that they can decide if your post is worth reading from start to finish. To help both the reader and Google out, answer the question explicitly -- and answer it at the start of your post.