Ram Sells Trucks With a Tough Mail Piece
You can sell trucks lots of ways, so why not a mail piece that embodies the very spirit of one important target audience?
Mailer Name: Ram Trucks
Date Mailed: May 2015
This mail piece, from Ram Commercial, is a multi-fold self-mailer with a brushed-steel look and easy-to-read copy mostly in ALLCAPS. It’s directed at small business owners with a need for a wide range of truck types. Or, as the front says: “For those who build the walls, run the wire and finish the job.” Copy on an inside panel continues the qualification: “trucks and vans made for the working class …those who are always first on the route, last on the work site and always on call.”
Much of this effort is directed at making it easy as possible for businesspeople to acquire the trucks they need. To make purchasing easier, it offers incentives as well as a free, one-step program to work with them on financing and vehicle support and servicing. It also provides a quick description of each truck and how its technical features qualify as “best-in-class.”
You can get a full picture of how Ram pulls out all the stops to sell its trucks and vans. To download a free PDF of the entire direct mail package, courtesy of Who’s Mailing What!, please click here.
Flatter your audience to grab their attention, to show that you understand their needs. Then, make it easy for them to understand how you can make their job(s) easier.