QuantumDigital’s Online Direct Marketing Technology Enhances Long & Foster’s Direct Mail Process
Largest privately owned real estate company in U.S. chooses web-to-print online portal to improve accuracy, convenience and turnaround time for agent-generated mailers
AUSTIN, TX — April 1, 2008 — QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced an expanded relationship with Long & Foster Real Estate, Inc. (L&F) – the nation’s largest privately-owned real estate company. L&F will be moving direct mail and print marketing collateral from an inside direct fulfillment facility to QuantumDigital’s web-to-print online portal for processing, production and mailing. The decision was made by Long & Foster after 16 years of producing collateral internally for up to 15,000 real estate agents.
“QuantumDigital’s technology will provide our agents the ability to go online to order ‘Just Listed’ and ‘Just Sold’ cards and other pieces and have them in the mail stream the very next business day. We’re confident that the flexibility to order online 24/7 will be a great advantage for all of our agents, putting them a step ahead of competitors,” said Sherry Schneider, director of L&F’s direct mail center.
Long & Foster hopes to double its online direct mail output to over two million pieces per year by using QuantumDigital’s online portal, which will include a variety of postcards, flyers, brochures, door hangers and business reply cards for use by its agents. The portal will feature an array of approved, pre-designed, corporate-branded marketing collateral that can be personalized by agents for their local market. Once the agent completes the order, QuantumDigital then processes the order within a 24-hour turnaround time.
“The technology that has come out within the past three years is making it more difficult for real estate companies to execute direct mail fulfillment internally,” explained Ed Sears, vice president of marketing at L&F. “We’re in the real estate, mortgage, title and insurance businesses. By turning the mail process over to QuantumDigital, L&F will be able to focus on our core businesses.”