John Foley Jr. will be speaking about choosing between QR Codes, other 2D barcodes and NFC at Direct Marketing Day @ Your Desk on March 15 at 1:50 p.m. Sign up to hear more about these technologies here.
There is no doubt that mobile is having a dramatic impact on the world of marketing. Marketers everywhere are looking for ways to utilize it to reach their audiences. To integrate print and mobile, many marketers have turned to mobile 2D barcodes to make their materials interactive. The challenge is that there is a growing variety of technologies that can be used for that purpose.
This includes QR Codes, Microsoft Tags, SnapTags and invisible watermarks that are placed inside of images. Also, Near Field Communications (NFC) is starting to create quite a buzz as a possible replacement for those solutions.
If you are currently trying to decide which solution you should use to make print interactive, there is one major thing to keep in mind: It's not about you—it's about the user.
When marketers sit down to make decisions about what technology or solutions they will use in their efforts, they often fall into the trap of thinking of their own preferences. However, their point of view is not always in line with the majority of their target audience.
For instance, marketers are often eagerly watching for the "next big thing." Thus, if QR Codes are no longer their favorite shiny object, they might decide to abandon them altogether, and move on to what's sexier in their minds—perhaps invisible watermarks.
However, you have to think about the end-user. QR Codes have just recently made their way into the mainstream. Usage has certainly exploded over the past couple of years, and this helped increase awareness. But many people are still just learning about QR Codes now, or within the past couple of months.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.