QR Codes and Beyond: 3 Technologies Changing Mobile Marketing Today
Next quickest to leverage QR codes have been car dealers. Dealerships are notorious for spending a lot of money on advertising. On the average, advertising it costs a dealership around $1,000.00 per new unit sold for things like license plate frames with the dealers name, brand(s), city or website URL; rear body decals; and/or website URL's lettered on the back window of their loaner cars. All of that is their attempt to let the public know where to shop and buy. By placing a QR code on the vehicles side windows, dealers can communicate with anyone who passes the vehicle, giving the dealership's address, geo location—including map & driving direction from where the customer is at that moment—sale announcement, or a phone number that can be automatically called so prospects don't have to dial their cell phones while driving.
In the car business, the first adapters of processes, methodologies and technology usually dominate their competition, but first adapters only comprise about 10 percent of the industry. The rest wait and see if the new ideas work, but by then, they are playing catch-up. It's the same in every other industry as well.
The mobile marketing sector is one of the fastest growing advertising segments in the United States. Within the last 6 months, the use of QR codes in the U.S. has increased by more than 1,200 percent. Businesses want more customers and customers want deals. Google has published its new rule—"Mobile First"—and Apple now claims to be "A Mobile Device Company." Right now, you have the opportunity to secure your organization's position in your market with mobile advertising, ahead of the trend.
Neil Gale is a business and Internet consultant who holds a Ph.D. from the London Institute for Applied Research in Business Management. He has founded his third consulting firm, DrGale.com, and can be contacted at Info@drgale.com or (800) -736-1036.