New Arrival: Q Interactive Releases Predictive Behavioral Display Ad Network
Company: Q Interactive, a digital marketing provider.
Product/Service: A predictive behavioral display ad network.
What it does: According to Q Interactive, the display advertising network solution offers predictive behavioral targeting. Powered by Q Interactive's proprietary targeting engine, the TrueConversion Engine, the display service uses a combination of offline data and online self-reported geo-demographic, behavioral and transaction-based data to proactively predict which consumers are most likely to respond to an advertiser's banner and rich media ads.