Put the World in World Wide Web
All products are priced in the local currency of each market. For example, the cataloger prices and accepts payment in euros for merchandise offered on its Irish, Italian, German and French sites. All transactions on its U.K. Web site are conducted in pounds.
If you’re going to be selling on the Web, you have to think about what it means to be selling in other markets. The reality is that as soon as you go on the Web, you are irrevocably global.