New Arrival: Publicaster 7
Company: Blue Sky Factory, an e-mail marketing solutions provider
Product/Service: Publicaster 7, the latest version of Blue Sky Factory's flagship e-mail marketing program
What It Does: New interface enables e-mail marketers to create a more seamless workflow. Other new features include improved list management; advanced delivery monitoring and inbox rendering; one-page e-mail creation and testing; expanded performance tracking; automated A/B testing; and a new set of API/Web services.