Protect Your E-mail Housefile Investment With NCOA
Your customer database is one of your most valuable and expensive assets. To let it waste away at a rate of 25 percent to 33 percent per year is not a viable way to do business. You should start thinking now about the problems lurking in your database, and resolve to take care of these as soon as possible. Using an NCOA for e-mail provider can help you reconnect with customers lost to “dead” addresses immediately, and ensure that your well-crafted messages earn you the maximum return on your investment.
Austin C. Bliss is president of e-mail deliverability solutions firm FreshAddress Inc. He can be reached at firstname.lastname@example.org or (617) 965-4500.