Prospecting for Donors
DelGiorno: Ask your broker to look at your lists by category codes. Review what categories are popping out as being most successful, and search for additional lists in these categories. You may be surprised to find that the obvious categories that relate to your organization aren't the ones that work the best.
I also recommend testing lists that have traditionally been considered "too young" for direct mail donors. If you can catch the wave of baby boomers that are out there, you may just breathe new life to your file.