SEM: Competitive on a Budget
As long as there are search engines, there will be content that can be optimized. Small-budget marketers need to consider all the digital assets they have to work with and enable content creation, optimization and promotion processes to give both search engines and customers the information they are looking for in the formats they will respond to.
Lee Odden is the president and founder of TopRankResults.com, a search engine optimization company in Spring Park, Minn. He can be reached at (877) 872-6628.