Professional Sharing: What to Include, What to Leave Out
Taking an interesting picture is easy; taking a photograph that pops off the screen is difficult. What can you learn from other companies? A lot, actually. From boutiques to restaurant groups and even clothing lines, it’s easy to get an idea what a good Twitter or Instagram photo looks like. For example: The Derschang Group, a series of restaurant establishments in the Seattle area, does a wonderful job of communicating the feel and vibe from their restaurants in social media posts. Notice how each picture plays to the strengths of the particular place. Fine dining, full bar, fun bartenders–these pictures tell people about each of these places without any words at all. Kalakala Co. is a small mercantile shop and cafe, just outside of Seattle. See how their Instagram isn’t only geared toward their products, but also the people who work there, the art they enjoy and the composition of the foods and beverages they sell. Note the use of white space that makes the captured items jump out and look defined and pleasing to the eye. Never underestimate the power of white space.
Don’t use Instagram and Twitter to post about everything that happens, instead use it to highlight momentous things.
While content and composition are important when it comes to grabbing people’s attention, no new potential customers will see your pictures if you don’t use relevant hashtags for the posts you make. If you’re posting about travel, include a hashtag for the place, the day of the week and the activity. Don’t use tags that are irrelevant. If the image is one of a beach in California, don’t hashtag it with Hawaii. While you can add hashtagson to the end of your captions, it’s best to work them in. Since Twitter only allows 140 characters, make them count by using hashtags as a way of giving context to your photographs.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.