What Print Can Learn From the Best in New Media
Whenever sweeping innovation changes the way people receive and interact with information, existing modes of communication need to get with the program in order to stay vital.
Despite the recent popularity of smartphones and tablets, the printed page is still alive and well in many circles. However, the difference between traditional crafts that hold onto their appeal despite technological advances and those that fade into the history books is slim. As a result, several of the most renowned media outlets in our culture are looking to the future by experimenting with new media methods of getting the story to the reader, often with powerful and moving results.
A great example comes from a couple of years ago, when the New York Times made waves with a fully interactive article on the Tunnel Creek avalanche. One of the first interactive journalism features, it gained widespread acclaim for its masterful design. Since then, the Times and several other news outlets have taken the banner for design in journalism and incorporated a multimedia approach for noteworthy articles where the story was too big, too beautiful, or too tragic for words alone to portray.
New emphasis on the creative configuration of design elements when presenting stories effectively online illustrates the increasing need for eye-grabbing ideas on the printed page as well. When it comes to printing marketing media for your small business, triggering the interest of your reader through their emotions can make all the difference between a new customer and a lost lead. Knowing how to impress and engage the modern eye and guide it through the entirety of your printed message is not an easy feat, but you can learn a lot by watching the latest in digital media that are doing it best. Where to get started?
Feel the Flow
Flow is among the most important organizing principles when considering how your design will look and the type of narrative you are presenting with your information will influence the way you lay out your print. “Compositional flow determines how the eye is led through a design,” according to Smashing Magazine. Your reader is guided by the eye, tracking along by “where it looks first, where it looks next, where the eye pauses, and how long it stays.” All of this can be managed by the way you set up the page around your content.