Princess Cruises Tempts Travelers With Mail
This direct mail piece shows a few simple ways to get prospects thinking about a cruise.
Mailer Name: Princess Cruises
Date Mailed: May 2016
“[L]et your fun side come out to play,” reads the headline on the front panel of this folded self-mailer. And sure enough, the family pictured beachside seems to have the right idea. Below the teaser, the customer gets a little more information about when the available trips run, and where.
The upper right corner displays what could be two of the reasons for their joy. The cruise line offers fares from $599, and it adds, “FREE GRATUITIES.” The inside panels emphasize both selling points for all of the trips promoted.
Each of the inside panels provides an image and description of the area visited during the cruise, including noteworthy sites. A call to action follows each short paragraph. It directs the customer to contact their own travel agent, or Princess itself, for further assistance and booking.
In addition, for each region of the Caribbean visited, the mail piece presents two main options. Each trip listed includes details on length, ports of call, and a starting point for fares. Finally, the “FREE GRATUTIES” offer displays prominently on every panel, in a reversed-out white-on-blue text box.
Keep driving home a single, common selling point (or two) when selling similar products.