Presidential Subject Lines: What Can We Learn?
There is an old adage that goes something like, "If you can't be part of the solution, at least don't be part of the problem." For the purposes of this article, it might be best to table that notion and instead adopt something closer to, "If you can't be part of the solution, at least try to learn something from the problem."
The United Kingdom recently held its quinquennial general elections with David Cameron keeping his place at 10 Downing Street and the Conservative Party maintaining the lion's share of parliament seats. The beauty of elections in the UK is that the campaign season lasts a scant six weeks. When compared to presidential elections in the United States, the time from start to finish is downright velocious.
The current presidential election cycle began on March 23, 2015 (nearly 600 days prior to Election Day) when Ted Cruz announced his candidacy at Liberty University. Since then, he has been joined by the likes of Rand Paul, Hillary Clinton, Marco Rubio, Bernie Sanders, Carly Fiorina, Ben Carson and Mike Huckabee. The field is looking crowded already and candidates are wasting no time asking for donations of time and money from would-be supporters. A lot has changed since 2012 (let alone 2008), and those running for president have many options for reaching various constituencies.
One thing that hasn't changed is the importance of email, which remains the primary means of communication for those seeking the White House. As with any email campaign, the first thing recipients notice is the subject line. Recent research by Return Path shows good subject lines can lead to increased overall engagement with messages. With that in mind, let's take a look at how some of the candidates fare when it comes to crafting effective subject lines.
Subject line: Exciting news this week!
Character count: 24