Prepress in the Digital Age (1,182 words)
Each bound copy will be unique, with content selected specifically for each recipient. Through DCM, a customer database will be linked to a cataloger's print production, just like its price list. Each catalog can be personalized for an individual customer, based on his or her demographics and purchase history. Driven by front-end DCM, digital presses and computer-managed binderies make this scenario possible.
E-production: This is a big topic in the printing business, with dot-coms offering online print bidding, estimating, ordering and job-management services. The idea is to enable customers to get quotes by submitting requests for quote forms online, and then continuing the process through final shipping, on the same Internet platform. So far, the results of these efforts have been disappointing, but the concept remains viable. Ordering and tracking print jobs online probably is somewhere in your future.
As the technical revolution that spawned these changes stabilizes, we will get increasingly comfortable with the digital reality and its many benefits. It's a new world of prepress production. Ultimately, it will be a better one.
Jim Chase is prepress trainer for Banta Catalog Group. Visit the Banta Catalog Group at www.banta.com, or contact Chase at (651) 637-2539.