New Arrival: Predictive Marketing Company Unveils New Version of Web Personalization Solution
Company: [x+1], a predictive marketing company
Product/Service: A new version of Site+1, the company's Web personalization solution
What It Does: Automatically and continuously personalizes online content on a Web site. Also includes an open data platform that allows for the integration of data from third-party data providers for more precise targeting; a tool to perform A/B and multivariate tests of alternate versions of Web pages to determine which combination of layout, graphics, content and other variables generates the best visitor response; and value-based optimization, which allows companies to focus efforts on delivering higher-value conversions.