New Arrival: Precision Central 7.0
Company: e-Dialog, an e-mail marketing services and solutions provider
Product/Service: Version 7.0 of Precision Central, e-Dialog's flagship integrated, Web-based e-mail campaign management, analysis, segmentation, data integration and reporting tools suite
What It Does: Helps enterprise marketers optimize e-mail campaigns and maximize revenues. Marketers, for example, can optimize marketing campaigns by testing any element within an e-mail, such as messaging, creative and/or offer, and then quickly and easily deploy the winning campaign to the remainder of the audience.