Pre-Research: A Case History
No matter what your profession, if you have an extensive file of retrievable, cutting-edge information that directly relates to your business and industry, you can lace your memos, emails, letters, reports, advertising copy, speeches, PowerPoint presentations and whitepapers with tidbits, factoids and statistics. This shows readers you know a lot, are on top of your job and are a force in your industry.
I became a blogger in 2005, and came up with the concept of "pre-research." This means I spend roughly 30 minutes to an hour a day prowling print and online media adding to my private archive of information. I can draw on this material today, this week, next month, someday or never.
Having this archive gives me a sense of uniqueness. Nobody in the world has exactly what I have!
I described this pre-research scheme in a 2009 blog: "One Secret for Advancing Your Career: Create a Private Archive, Then Exploit It."
Today, my archive contains more than 80,000 articles, ads, stories, biographies and references in over 300 major categories, and a gazillion sub-categories-indexed and cross-indexed.
The Carly Fiorina Catastrophe
I was (and am) flat-out gobsmacked to see Carly Fiorina—fired as CEO of Hewlett-Packard—making a run for the presidency in 2016.
Fiorina was the only female among the 19 contenders to show up at the New Hampshire Republican Summit on the third weekend in April.
Carly Fiorina will never be president. The fact the media pays any attention to her as a possible president is:
- A distraction from the other 18 candidates who have serious messages.
- A waste of everyone's time (including yours and mine).
"Media is the plural of mediocre," said Jimmy Breslin.
A Quick Personal Digression: I Root for Women!
In 1969, I married a brilliant woman who would replace me as president of Target Marketing. When the publication was threatened in the recession, Peggy guided it through ghastly economic times. As a conceptual thinker, manager, mentor and corporate diplomat, Peggy leaves me in the dust.