Post-Holiday Email Campaigns: Kick Off the Year Right
Engage your customers
You’ve collected more data through your email and web analytics programs during the holiday season than any other time of the year, so use it. A great place to start is with the new members of your rewards program. Chances are they were too busy shopping to take advantage of everything you offer, so send them an email explaining membership benefits — e.g., birthday reminders, wish lists, points programs, etc. When appropriately engaged with relevant messages, your customers will interact and transact.
To learn more about post-holiday email campaigns, download our free whitepaper Post Holiday Email Campaigns: Keep the Conversations, and Conversions, Going.
Ross Kramer is co-founder and CEO of Listrak, an email marketing firm providing marketers the solutions, services and platform to engage consumers in relevant conversations. Ross can be reached at firstname.lastname@example.org.