The Great Wisconsin Direct Mail Battle
As far as direct mail formats and techniques go, the Wisconsin elections didn't break any new ground. It's not surprising: political fundraising mail is pretty risk-averse in that sense. But the bipartisan outreach to out-of-state donors was unusual, and probably, a sign of things to come. In these hyper-partisan times, using direct mail and email to motivate "donors of principle," as Roger Craver called them, will continue regardless of where they live.