Phones at the Ready: M-Commerce Rising
"Mobile first" has moved from a buzzword to a trend to a viable strategy to, finally, a necessity — all in the course of only a few years. Now, if your brand's website isn't mobile-optimized, Google is penalizing your search ranking and consumers are just not finding you. They're ultimately not buying, either.
So when it comes to commerce on the go, mobile is do or die. The path to purchase no longer starts on mobile and leads elsewhere. In fact, it now likely goes the extra mile even after a sale. So what can brands expect going forward? Well, Business 2 Community has compiled a new infographic based on reports and statistics surrounding m-commerce: 10 Mind Boggling Stats About Mobile Ecommerce. There's a lot to take in, so I'll focus on three points:
- M-commerce transactions are growing tremendously: Domestically, m-commerce now accounts for one-third of all e-commerce transactions. Globally, that number is even higher, sitting at 40 percent. In the past two years, that's an increase of 175 percent! It's no longer feasible not to have a mobile purchase option — unless you're planning on losing more than a third of your potential business.
- Fairly social: While it might be easy to focus on getting m-commerce squared away, don't discount social media's role. As the infographic states, "social media has always been an important factor that contributed to the tremendous growth of mobile device use. So, it's of no wonder why discovery m-commerce through social media is on the rise."
- There's (not) an app for that: While you might think that planning for m-commerce means developing an app, drop that objective. Use HTML5 instead to create a web app that can be a good experience across different mobile platforms like Android and Apple's iOS.