This email tries to prove that a productive meeting begins with a powerful way to identify yourself.
Mailer Name: PC/Nametag
Date Emailed: January 5, 2017
The company, whose name is written as pc/nametag, is the world’s largest provider of name tags and supplies for the meeting industry. Starting with the subject line, this email brings energy to what some may regard as a humdrum task.
“Ignite conversations with powerful name tags” it says. The pre-text header likewise includes powerful words to build excitement and interest: “Customize to maximize with dynamic name badges!”
The email’s header incorporates the company’s logo and the unusual way it styles its name. It’s followed by a slogan that helps to reinforce the company’s brand.
Topping the body of the email is a headline that calls back to the subject line. “A powerful name tag sparks infinite connections,” it reads.
Below, a top-down view of dozens of people forms a name tag-like border around the recipient’s name and city. This makes the connection for the prospect between the personalized tag and the people they can meet. The copy accompanying this image urges the customer to “start with a customized badge.” The goal is to “create as much face-to-face engagement as possible.”
For example, event marketers can design full-color badges. Or use large type size to make the tags readable from 10 feet away. In each case, a single photo shows the idea, while a brief description quickly describes how it benefits the attendees. And, a link allows the customer to click thorough to the website to begin shopping for that item.
A single, simple use of personalization can make a powerful point about your capabilities.