Payvment Adds Wish Lists to Facebook in Time for Holiday Shopping
Company: Payvment, a Facebook e-commerce platform provider
Product/Service: Want, Own and Like buttons, as well as wish lists for shoppers on the social media site
What it Does: Retailers gain an increase in visibility for their products on Facebook that consumers want, own and like. The buttons will make the News feed experience more relevant and meaningful for shoppers and their friends. This also enables conversations and comments made on Payvment to be customized to drive more social discovery, such as “Jim reviewed” or “Jane loved” a particular product. Wish lists have also been added, enabling shoppers to add them to their Facebook profile.