Still, on Monday, Jessica Twentyman of diginomica acknowledges that women hold top leadership positions in tech firms such as IBM, HP and Oracle. Plus, Intel pledges $300 million to boost its workforce diversity by 2020.
"But the experience of working in an industry isn't defined solely by its high-profile appointments and its flagship initiatives," Twentyman writes. "The speech and behavior of the rank-and-file count for a lot, too. Think, for example, about 'brogrammer' humor and GamerGate's rape threats. Think about the grubbier details of alleged harassment emerging from Ellen Pao's gender discrimination case against venture capital firm Kleiner Perkins. And don't forget about 'booth babes'—a seemingly immutable aspect of the IT conference scene."
Twentyman quotes Shellye Archambeau, CEO at governance, risk and compliance software company MetricStream as saying "there's no question" diversity plays into business outcomes.
"But we all have a responsibility for making this happen, for holding companies to account," Archambeau tells Twentyman. "Many of us are investors. All of us are customers. We all need to be asking questions of companies and help raise their awareness, so that they start doing what you'd expect them to do."
Marketers who target female consumers, how important is including women in your decision-making processes?
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