Palomar Health’s Mail Focuses on New Year Wellness
There’s never a better time than the beginning of a new year to get people to think about life changes, as this direct mail piece makes clear.
Mailer Name: Palomar Health
Date Mailed: January 2016
Palomar Health is a health system serving communities in San Diego County, California. Its bimonthly newsletter , "Prevention Plus," often highlights one aspect of better health. The headline on the outer folded panel of this edition reads: “NEW YEAR NEW YOU.” Inside, the first full page, when unfolded, asks: “Looking for a little less to love this year?”
A couple blocks of copy answer that question. First, they acknowledge that new year’s resolutions to lose weight may not last long. “Most people throw in the gym towel within a short 2-6 weeks,” it claims.
But, next, it reassures, “Palomar Health is here to do the heavy lifting and help you lose the pounds.” It mentions the success of its bariatric surgery facility as well as its weight loss programs.
Finally, six pages follow. They list many of Palomar’s wellness classes for the months of January and February. Sessions are grouped under categories like “Integrative Medicine,” “Childbirth Preparation,” and “”Weight Loss.” Each listing consists of a description, time, location, and a name and picture of the class leader.
Take advantage of seasonal changes to motivate prospective customers to shift their behavior.