Overstock.com’s Geoff Atkinson on CertifiedEmail Delivery
TM: What are some of the challenges the CertifiedEmail service helped to resolve?
G.A.: One is deliverability and [another] is making your message stand out from the competition. I think Goodmail offers a possible solution for both of those problems. [It has] certified e-mail icons in the inbox that makes [your e-mail] stand out, and it says certified e-mail in the e-mail header itself. Another [challenge] is the trust feeling with e-mail. [With] so many spam e-mails coming into inboxes, Goodmail sets your e-mail apart. We hope it creates a feeling of trust for our customers, that we’re sending an e-mail that can be trusted.
TM: How else has Overstock.com benefited from the CertifiedEmail service?
G.A.: I think it’s hard for us to pinpoint the exact cause of [our] success—whether it’s the trust factor; whether it’s helping delivery; or whether it’s the displaying of images automatically—but we have seen a nice lift. And for certain customer groups it makes sense for us to continue to test and use the Goodmail service. For different clients, I’m sure there will be different results.