Organic vs. Paid Social Media: 5 of the Biggest Marketing Myths
With more than 2.1 billion users, social media is one of the largest markets the world has ever seen. It doesn’t matter if you’re a small e-commerce business selling handmade fashion accessories, a large corporation operating in multiple locations or a freelancer looking for gigs. Social media offers up plenty of real estate for you to use.
But, here’s the problem: social media moves at lightning speed. Facebook tweaks its algorithm constantly; Twitter updates its character limit; organic reach is shrinking (or is it?); Instagram turns into Snapchat, and the list can go on forever.
With so many changes happening almost overnight, it shouldn’t come as a surprise that a lot of businesses have a difficult time understanding how they should use it. Perhaps the most important concept that needs clarification is the balance between organic and paid media.
With that in mind, let’s look at five of the most common myths about organic versus paid social media.