Order! Order! A Guide to Writing an Effective Order Form
9. Include motivating subheadlines under the order form headline. For example:
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10. Make the details completely clear. Obvious, but often overlooked! You don't want the prospect to have to work in order to fill out your order form. So make price, quantity, tax, etc. very clear and lay it all out attractively and cleanly.
The take-away message this month? Your order form is extremely important since that's where the prospect has to take action. As always, handle all the little details properly and watch sales grow!
Ivan Levison is a freelance direct response copywriter who works for companies like Bank of America, Fireman's Fund, Intel, Microsoft and many others. Levison writes direct mail sales letters, e-mail letters and ads. For a free subscription to his monthly e-mail newsletter for software marketers, visit his Web site at http://www.levison.com. He can be reached at (415) 461-0672 or at firstname.lastname@example.org.