ORC International Follows the Social Conversation
Company: ORC International, a global research firm
Product/Service: Social Analytics Solutions, which allow customers to understand and act on billions of online conversations
What it Does: Integrates top-notch listening technology with hands-on market research analysis. It also identifies new markets and targets, gathers deep competitive intelligence, understands consumer and user reaction to new and established products, develops a stronger and more effective brand strategy, and establishes the return on investment of digital campaigns.