Oracle Buys the Very First Cloud, NetSuite
It’s 2016 — the year for jarring celebrity deaths and behemoth marketing mergers and acquisitions. The latest of the latter is Oracle buying NetSuite for $9.3 billion. This unites Oracle, one of the leading marketing cloud software providers, with one of the most comprehensive ones.
"NetSuite will benefit from Oracle's global scale and reach to accelerate the availability of our cloud solutions in more industries and more countries," states NetSuite CEO Zach Nelson in Thursday’s announcement about the acquisition.
LinkedIn and Microsoft, Marketo and Vista Equity Partners, and Yahoo and Verizon. These are just three of the major M&As in 2016 that specifically affect marketers and their bottom lines. Companies involved in all three say the deals will improve marketers’ lives.
Oracle is no different. An Oracle official says in the statement that NetSuite will immediately increase Oracle’s annual earnings.
Another Oracle leader, CEO Mark Hurd, claims: "Oracle and NetSuite cloud applications are complementary, and will coexist in the marketplace forever. We intend to invest heavily in both products — engineering and distribution."
At the beginning of the year, a marketing forecaster predicted M&A activity would continue in 2016 as it had in 2015. It’ll be a fast clip, according to the February 2016 comments in Target Marketing from Bruce A. Biegel, senior managing director of the Winterberry Group and a Petsky Prunier advisor.
What do you think, marketers?
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