Opto International’s Catalog Offers Buyers Ideas, Then Solutions
For B-to-B buyers, help can come in many forms, like this direct mail catalog mailed by a retail display systems manufacturer.
Mailer Name: Opto International
Date Mailed: June 2016-January 2017
Prospective clients can use this catalog’s 98 pages to see much of what the company makes. But, they can’t order from it. Not by phone, mail, or even online. And overnight delivery is not an option either.
“We know OPTO is unique,” the inside cover leaf reads. So instead, the copy continues, “We provide personal service, invaluable experience and expertise.” The front cover opens out, and across two pages, it explains “Our Process.”
It lays out the stages in how the company interacts with customers, beginning with the first phone call. After discussing the many available options, some presented in the catalog, the company provides a signed quote for the work.
Brick-and-mortar retailers want their products to be noticed. They also want to create a customer experience that results in more sales. The right display fixture or display can play a big part in meeting both needs.
This is where the catalog helps to begin the conversation between Opto and the prospect. Customers can view a large variety of modular design systems and collections.
Different merchandise types and sales environments make store planning a challenge. The catalog’s images and item size specifications help demonstrate that the company can cater to a wide range of needs.
Ideas, other customers' experiences, and content are good starting points in crafting solutions for prospects.