New Arrival: Optimost to Optimize Web Content Based on Geography
Web site optimization firm Optimost says it has enhanced its targeting capability to allow it to track the physical location and related attributes of any Web site visitor, and use that information to tailor specific Web content to different regional audiences.
Optimost's geotargeting functionality is powered by a partnership with Digital Element, a provider of IP Intelligence solutions. Optimost is integrating the firm's NetAcuity IP Intelligence technology into its existing persona-recognition algorithm to automatically track conversion rates based on different locations, create personas based on geographic location and optimize content specifically for visitors from certain locations.
Ultimately, Optimost says, the new algorithm will enable marketers to tailor Web content to any given audience at any time of day, greatly improving overall conversion rates.