Mobile First: Optimize for the Small Screen
Make sure you offer diverse content, from easily skimmable, snackable content like infographics and short-form video to longer-form content like blogs, case studies and product guides. Delight your audiences with media-rich content like interactive games, virtual tours and sharable content.
8. Use analytics to improve the experience. How much do you really know about the people visiting your site and the technology they’re using? With all the resources available, there’s no excuse not to know. Google Analytics and Webmaster Tools are free to use and can help you gain a better understanding of mobile visitors to your site, the content they’re consuming and where they’re dropping off. Use the data to look for potential issues and fix them.
These are all things you should be doing today. But what will you do tomorrow? As new capabilities are integrated into the devices we love and bandwidth grows, you’ll need a plan for how to create the immersive experiences your visitors have come to expect. It’s time to rethink how we develop mobile content and create the kind of interactive, sensory experiences that evoke emotion, leading to short-term purchases and long-term loyalty.