Mobile First: Optimize for the Small Screen
3. Design for fat fingers. The Web is filled with links that are difficult to click, buried contact pages, awkward menus and obscured calls to action. We know that frustration leads to bounce. From navigation and layout to button design and font sizes, make sure your site is easy to read and your calls to action are easy to click on. This is particularly important for mobile landing pages. Make it easy for them to understand the offer
4. Streamline load times. Creating more visual experiences means, well, more visuals. However the number and sizes of those images can dramatically impact load times. According to Compuware, 70 percent of tablet users expect a website to load in two seconds or less. Balance the number and sizes of Web images for optimum load times.
5. Offer browsers video options. Not all video formats work with all browsers. At TREKK, our best practices include delivering video in three options for browsers to choose from. Typically those include MP4, WebM and Ogg. Best practices also indicate delivering a file size that walks the line between bandwidth and quality.
6. Maximize offer response. Web forms will have a higher abandonment rate if they’re not optimized for mobile. Whether it’s a shopping cart check-out, an e-book offer or a blog sign-up, design your forms for maximum response. Larger text, bigger buttons and shorter forms tend to yield higher conversion rates. Think about the kinds of information you really need to collect. Is what you are asking for commensurate with your offer? Do you need to require registration or can you give e-commerce site visitors the option to checkout as a guest?
7. Accommodate content preferences. As people rely more on their mobile devices, they are using them in many different environments and for different things. It might be a quick search to find a local restaurant or do in-depth product research while on their daily commute.