I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my search engine results about a package delivery slated for Wednesday, while I was searching for information that was completely unrelated. Before I could click on "Lyris," I found out that my "Excursion II Rolling Duffle Bag, Medium" from LLBean was on its way to my home.
That may sound unrelated to work, even though Lyris clearly is, but that bag is actually replacing the third one I've broken while hauling information back from DMA annual. Your collateral is heavy, marketers! It helped break a Samsonite after DMA08.
But I digress.
These notifications—I'd already seen one in March, prior to Excursion II—intrigued me, because I hadn't seen them before this month. I thought this was an interesting new e-commerce marketing method to use to notify customers, as well as a chance for marketers to upsell. Yahoo sure tried to do that for LLBean on Tuesday, showing me an LLBean search engine results page after I clicked on the "see details" hyperlink in the delivery notification. On the landing page, I saw results including "L.L.Bean: Official Site - LLBean.com," "L.L.Bean: Order Tracking" and "L.L.Bean Package - Popular Shopping Results" above the fold.
The delivery details emphasize they're "Private results visible only to you" that include information about what's being delivered, when and the order number. Buttons include "track package," "view email," "order details" and "customer care."
So I called and emailed Yahoo and LLBean and got no answer after repeated attempts on Tuesday and Wednesday. (Just acting as my customer care representative, an LLBean call center agent tells me Wednesday that he's never heard of this type of notification before. He thought the notifications came from UPS.)