Online Shopping More Popular Via Mobile Than PC
This could in fact be the year of mobile … or at least the year mobile shopping takes off. A new study from InMobi titled A Global Consumer Perspective on Mobile Shopping shows that consumers prefer shopping, browsing and researching on mobile devices than personal computers.
"It's an exciting time for the consumer, retailer and manufacturer, as mobile shopping solutions will become more intelligent and compelling to use," said James Lamberti, vice president of global research and marketing at InMobi, in a company press release. "The clear consumer acceptance has opened huge opportunities in the world of mobile advertising."
The study focused on 15,000 consumers in 14 different countries in North America, Europe, Africa and Asia during February and March of this year. Nearly half (49 percent) of the shoppers in the study said the best way to shop is in brick-and-mortar stores. Thirty-five percent said they prefer the mobile space to shop, while only 16 percent prefer their personal computers for shopping.
With such a large percentage of consumers shifting to mobile shopping, it should come as no surprise that revenue from the mobile marketplace doubled in the U.S. in 2010. With 74 million smartphone shoppers in the U.S., revenues soared from $1.2 billion to $2.4 billion last year. InMobi predicts this figure will grow to $9 billion this year. Similar trends were also seen in the United Kingdom.
What are people buying on their smartphones? Mobile content/games are the No. 1 seller, with 42 percent of respondents purchasing them. Consumer electronics is next with 19 percent, followed by apparel (15 percent), tickets to entertainment events (13 percent), travel (12 percent) and other (4 percent).