Online Marketing: Gamification — What, Why and How
Attempting to involve users in a humdrum program can ruin the prospect of developing them into customers. As a business, you have one good chance to make an impression. Though it might seem nearly impossible to engage customers for a long time, there is a more than interesting way to gain, retain and engage them over and over again.
The key to engaging customers is to develop touchpoints and make each of them experiences that your customers will love. It’s a truth that unless your customers get addicted to your business activities, they won’t return. Enrich their experiences with your business. This becomes a priority when you are aiming for repeat purchases or visits.
What Gamification Is
Gamification might sound like it’s purely online games but it’s not. It’s a serious online marketing activity that can spur traffic on your website. It’s not a new concept, either. It’s typically described as the “use of game thinking and game mechanics in non-game contexts.” However, there’s more to gamification than is described. Gamification is more about developing player behavior within customers through game-like, and not exactly gaming, activities.
What Is Used — It involves the use of game playing mechanics- points, leaderboards, tasks- in a non-game context.
What It’s Used For — Gamification is typically used to develop certain behavior, such as competition, increased participation, frequent visits and/or learning, from customers.
The goal of embedding gamification into your loyalty program, for instance, is to give your business a boost through increased customer engagement. Exciting activities may result in greater customer participation and give you plenty of opportunities to interact with your customers. Aren’t you looking forward to doing just that?
There’s no denying that gamifying your online marketing can bring in new customers and regularize visits, but there’s an even more interesting logic that defines why gamification has emerged as a successful online marketing practice.