You can always depend on Omaha Steaks to put new creative in the mailstream, and it's come through again with this April effort that looks like a winner. An invitational-style mailing, the 5-1/2" x 7-3/4" outer envelope uses Omaha Steaks' patented maroon-and-white color combination, with the left side featuring reverse white type on the maroon background and announcing, "A special invitation for you and 3 friends" (Archive code 910-171626-0904). Then, above the address of the prospect, are the locations of the three closest Omaha Steaks stores.
Inside, a card awaits the prospect, who's name is on the bottom of the card that reads, "Open to find something special inside for you and your friends. Opening the card, four tickets fall out that look like something you'd get for a music concert or Broadway show. Called the "Friends & Family Sale," the offer to "save 40% on everything in the store" is available for one week. It also gives a toll-free number to call to find the nearest store.
Besides the ticket-style coupons, the inside of the card is geared for the prospect, or "one of our best customers." A box trumpets the deal on the tickets, and then certain specials are listed below, with some items up to 56 percent off, alongside pictures of the food. Intended to drive traffic to the stores for the week of April 20 to April 26, it looks like there was a good chance that it happened with these deals.