One to Watch: Farmers Insurance Group
At the top of the letter, the number for the local Farmers District Office is given and it mentions that agents are available from 8:30 a.m. to 5:30 p.m., rather than the slightly creepy 24/7 claim that other insurance carriers like to make. On the back of the letter, in large type size, the general URL for getting a quote or finding an agent is also given. The second page mentions, in a bulleted list, the many things that a local Farmers agent will do for you—such as periodically reviewing your coverage “to help you keep up with your changing insurance needs”—and repeat the calls to action. The back of the second page lists the many “Generous Discounts” that Farmers policyholders receive.