It follows that bold prediction with four points that attempt to support the "finest" and "distinctive" descriptives. The first mentions the school's reputation for its "innovative One-Course-At-A-Time" academic calendar that it believes is the "best way to learn and to prepare for a career." The second discusses its extremely good value. The third talks about how diverse yet close its community is. And the final point mentions the school's "great location" in the historic town of Mount Vernon, Iowa.
And what about "7 things" teaser? That is mentioned in the final paragraph, and it's a new brochure called "7 (or more) things we wish you knew (about making your college choice)." The mailing positions this brochure as a premium in order to generate a strong lead. The reply form perfed to the bottom, called an "information request," is simple and clearly made in-house (so it looks unique).
Finally, four more smiling faces (and new ones) of current students appear on the letter's right margin, and each give a strong testimonial about the college.