On Target-Everything Old is New Again
Bogner is correct in stating that many of the challenges we as direct marketers face don't change much with the passage of time. Lucky for us, another constant is that there are proven rules and strategies for meeting those challenges head on. While no rule fits every situation (and there are certainly instances where it's correct to be a rule-breaker), rules are great starting points for ideas to test. And having rules—and the ability to test them—is what's so great about direct marketing, isn't it?
If you're looking for a source of great test ideas, look no further than Target Marketing's online Article Library full of testable advice from hundreds of previously published articles. Visit: www.targetonline.com/doc/article.html.