New Arrival: Omniture Unveils Updated Web Site Testing Tool
Company: Omniture, an online business optimization software provider.
Product/Service: New version of Test&Target, an online marketing testing tool.
What it does: According to Omniture, the new version of Test&Target enables marketers to visually design, test and execute marketing campaigns directly on their Web sites. Marketers can save time and implement changes immediately on their sites, increasing the speed and ease with which campaign content can be used for A/B testing and targeted campaigns.