New Arrival: Omniture Launches On-Demand Site Search Service
Company: Omniture, an online business optimization software provider.
Product/Service: Omniture SiteSearch, an on-demand analytics-powered site search service.
What it does: Marketers can automatically guide visitors to the highest converting products and most relevant content based on analytics-driven business rules and online metrics, according to Omniture. The service optimizes the ranking of site search results based on any visitor metric — such as most requested pages, best-selling items and entry pages — to improve online business results.
In addition, Omniture SiteSearch usage data can automatically be fed into SiteCatalyst, Omniture's Web analytics product, to provide detailed reporting of site searches. These include the most searched for terms and failed searches. This combination increases the overall site experience, resulting in both greater conversion for businesses and relevancy for customers.