Offshore Telemarketing Better Results at Lower Costs?
If you outsource a call center in the Philippines, the charge-out rate will be around US$15 per agent per hour. In India the cost is slightly less. Ireland often is used as a base for calling into Europe, but costs there can be twice as high as India or the Philippines.
Whether you decide to set up an in-house department or outsource, consider adding outbound telemarketing to your CRM efforts. Telemarketing cannot substitute for a good product or compensate for the postal and e-mail components of a good CRM program, but it's an extra tool that can give your direct marketing business a really solid foundation. And when used for retention and enhancing long-term relationships, telemarketing is entirely acceptable—and it works.
James Thornton is the founder of Mailing Lists Asia Ltd., a global list brokerage service; International Mailings Ltd., which has equity in eight international direct marketing companies; and Asian Response Ltd., which negotiates rates with international print media. Thornton can be reached by e-mail at email@example.com.