The office supply chain’s email campaign marks a special occasion by highlighting some reminders of its services.
Mailer Name: Office Depot
Date Emailed: May 4, 2017
According to estimates, small businesses create about two-thirds of all new jobs in the country each year. Since 1963, the President of the United States has issued an annual proclamation announcing National Small Business Week.
The importance of this segment is not lost on retailers like Office Depot. Starting with its subject line, this email lets this audience know who is in their corner. “We Want to Help You Celebrate National Small Business Week” it reads.
“We Help Small Business Do Big Things” the headline boasts. And before setting about proving it, the top of the email offers free delivery for all orders of $9.99 or above. This is a figure sure to get the attention of many customers.
Next, a video is linked from Office Depot’s YouTube. It puts a spotlight on one of the company’s customers, a housewares business in Delray Beach, Florida. There are barely any Office Depot mentions in the profile, just some friendly words about its pens and paper, essential items in the creative process.
This block is followed by a block promoting a small business kit from Office Depot. To access online services like a website design package, a prospect only has to click on the call to action button to open a free account.
The remainder of the email covers other services vital to small business. Some links click through to lead gen forms, while other connect to content on Office Depot’s website. Each article covers a different service that can help a business grow, like credit card processing.
Anticipating your customers’ possible needs before they even have them will keep them coming back to buy from you.