Denny's Zinger: Offers—Print (Warm & Fuzzy) v. Digital (Nasty)
I came across a story in The Wall Street Journal recently about KKR investing in NextIssue.com—a service offering digital access to 140 magazines for $9.99 a month.
I went to the NextIssue.com website and was offered a 30-day free trial of an OK selection of magazines. I decided to try the service and entered my email address and created a password.
Whereupon they demanded credit card information. So it was not free.
In the old days, a magazine would offer me a free issue and a bill-me-later option. I would receive a magazine and a bill. If I liked it, I'd pay. Or I'd write "Cancel."
Why Giving a Credit Card Up Front Is a Bad Idea
- I sign up.
- I promptly forget I've signed up.
- After 30 days, they start hitting my credit card $9.99 a month.
- I don't notice.
- I'm ripped off.
I opted out.
See the second image in the media player at upper right for the follow-up email.
The subject line: "Was it something we said?"
This question was repeated in the letter.
No place was provided for me to give my answer: "I don't trust with you my credit card until I've tried the service."
These people don't give a rat's ass what I think. They just want an order. (And my credit card.)
Takeaways to Consider
- I have a visceral distrust of strangers on the Internet who ask for my credit card.
- I won't do business with people who don't trust me.
Denny's new book is WRITE EVERYTHING RIGHT!
For intelligent writers who want to make a difference
***** Five Stars For any writer this book is the most detailed study of how to make your words say what you actually think and believe. —C. G. Graham, "Knowledge Master"
= = = = = = = = = = = = = = = = = = = = = =
CLICK HERE to read the first 3 Chapters FREE.
No cost. No Risk. No obligation.
For Kindle Edition information, CLICK HERE.