Offermatic Unveils OfferMatch
Company: Offermatic, a company that delivers targeted offers based on members’ purchase histories
Product/Service: OfferMatch, a pay-for-performance marketing channel that brings guaranteed new and profitable customers to any offline merchant
What it Does: Uses advanced targeting to send relevant offers to its members based on their actual purchase history. It also offers the ability for merchants to send offers based on the predicted lifetime value of a potential customer.